GMB has been criticised for its recent interview with Ed Balls and Yvette Cooper, with many viewers expressing disappointment and frustration with the way the conversation unfolded.
The interview, which aired on the morning of January 12, 2022, saw the two former Labour MPs discussing their views on the current state of the party and the country.
Many viewers took to social media to express their disappointment with the interview, citing a lack of substance and a focus on trivial matters.
One viewer tweeted, ‘What a waste of time. I was expecting a serious discussion about the future of the Labour Party, but instead we got a bunch of trivial questions about Ed Balls’ personal life.’
Another viewer wrote, ‘I’m so disappointed with the way this interview was conducted. It was like they were trying to make Ed Balls and Yvette Cooper look silly.’
Despite the criticism, GMB has defended the interview, stating that it was intended to be a light-hearted and entertaining conversation.
However, many viewers remain unconvinced, with some calling for the show to be more serious and focused on the issues that matter.
‘I think GMB needs to rethink its approach to interviewing,’ said one viewer. ‘We need to be talking about the big issues, not just trivial matters.’
As the debate continues, it remains to be seen whether GMB will take on board the criticism and adjust its approach to interviewing.
Despite the controversy, the interview has sparked a wider conversation about the role of television in politics and the importance of serious and informed discussion.
‘Television has a huge responsibility to hold those in power accountable,’ said another viewer. ‘We need to be seeing more serious and in-depth reporting.’
In the meantime, GMB will continue to air its morning show, with its mix of light-hearted chat and serious discussion.
But as the debate rages on, it’s clear that the public is demanding more from their television programming.
‘We need to be seeing more substance and less fluff,’ said one viewer. ‘Television needs to be taken seriously.’
As the dust settles on the Ed Balls and Yvette Cooper interview, it’s clear that GMB has a lot to think about.
Will the show take on board the criticism and adjust its approach to interviewing? Only time will tell.